{"id":9114,"date":"2022-03-18T07:15:39","date_gmt":"2022-03-18T07:15:39","guid":{"rendered":"https:\/\/www.eyuboglubuyukatak.av.tr\/?p=9114"},"modified":"2023-12-12T16:56:37","modified_gmt":"2023-12-12T13:56:37","slug":"1-mart-2022-tarihi-itibari-ile-yuruluge-giren-ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik-yapilmasina-dair-yonetmelik-hakkinda","status":"publish","type":"post","link":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/1-mart-2022-tarihi-itibari-ile-yuruluge-giren-ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik-yapilmasina-dair-yonetmelik-hakkinda\/","title":{"rendered":"1 Mart 2022 Tarihi \u0130tibari ile Y\u00fcr\u00fcl\u00fc\u011fe Giren Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik Hakk\u0131nda"},"content":{"rendered":"

Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair<\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Y\u00f6netmelik\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

1 \u015eubat 2022 tarihli ve 31737 say\u0131l\u0131 Resm\u00ee Gazete\u2019de yay\u0131mlanan ve 1 Mart 2022 tarihi itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe giren Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde (\u201cY\u00f6netmelik\u201d)<\/strong> De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik\u00a0(\u201cDe\u011fi\u015fiklik\u201d)\u00a0<\/strong>ile Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde de\u011fi\u015fiklikler meydana gelmi\u015ftir.<\/p>\n

De\u011fi\u015fiklik kapsam\u0131nda reklamlara ve haks\u0131z ticari uygulamalara ili\u015fkin esasl\u0131 de\u011fi\u015fiklikler yap\u0131lm\u0131\u015ft\u0131r. Yap\u0131lan de\u011fi\u015fikliklere ili\u015fkin \u00f6nemli g\u00f6r\u00fclen hususlar a\u015fa\u011f\u0131daki gibi tespit edilmi\u015ftir.<\/p>\n

    \n
  1. \u0130ndirimden \u00d6nceki Sat\u0131\u015f Fiyat\u0131n\u0131n Tespitine \u0130li\u015fkin D\u00fczenleme: <\/strong>De\u011fi\u015fiklik uyar\u0131nca, indirim uygulanan \u00fcr\u00fcnlerin indirim oran ve tutarlar\u0131 g\u00f6sterilirken indirimin uyguland\u0131\u011f\u0131 tarihten \u00f6nceki 30 g\u00fcn i\u00e7erisinde uygulanan en d\u00fc\u015f\u00fck fiyat\u0131n esas al\u0131nmas\u0131 gerekmektedir. <\/strong>Bu d\u00fczenleme ile aldat\u0131c\u0131 reklamlar\u0131n \u00f6nlenmesi ama\u00e7lanm\u0131\u015ft\u0131r.<\/li>\n<\/ol>\n
      \n
    • Fiyat Etiketi Y\u00f6netmeli\u011fine \u0130li\u015fkin Bilgilendirme:\u00a0<\/strong>Yukar\u0131da yer alan de\u011fi\u015fikli\u011fe paralel olarak 03.2022 tarihi itibari ile Fiyat Etiket Y\u00f6netmeli\u011fi\u2019nde de<\/strong> de\u011fi\u015fiklik yap\u0131lm\u0131\u015f ve indirimden \u00f6nceki 30 g\u00fcn i\u00e7erisinde yer alan en d\u00fc\u015f\u00fck fiyat\u0131n g\u00f6sterilme zorunlulu\u011fu ma\u011fazalarda da getirilmi\u015ftir:<\/li>\n
    • \u201c\u0130ndirimli sat\u0131\u015fa konu edilen mal veya hizmetin indirimli sat\u0131\u015f fiyat\u0131, indirimden \u00f6nceki fiyat\u0131, tarife ve fiyat listeleri ile etiketlerinde g\u00f6sterilir.\u00a0\u0130ndirimli sat\u0131\u015fa konu edilen mal veya hizmetin indirimden \u00f6nceki sat\u0131\u015f fiyat\u0131n\u0131n tespitinde indirimin uyguland\u0131\u011f\u0131 tarihten \u00f6nceki otuz g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat esas al\u0131n\u0131r.<\/strong>\u201d h\u00fckm\u00fc eklenmi\u015ftir.<\/li>\n<\/ul>\n
        \n
      1. Ki\u015fiselle\u015ftirilmi\u015f Fiyat Hakk\u0131nda D\u00fczenleme: <\/strong>De\u011fi\u015fiklik ile ilk kez ki\u015fiselle\u015ftirilmi\u015f fiyat tan\u0131m\u0131na yer verilmi\u015f ve ki\u015fiselle\u015ftirilmi\u015f fiyatlar \u201cbir mal veya hizmete ili\u015fkin olarak t\u00fcketicinin sat\u0131n alma davran\u0131\u015f\u0131 ve di\u011fer ki\u015fisel verilerinin analizi neticesinde sunulan fiyat\u201d \u015feklinde tan\u0131mlanm\u0131\u015ft\u0131r. Bu kapsamda, \u00f6rne\u011fin ki\u015filerin do\u011fum g\u00fcnlerinde veya al\u0131\u015fveri\u015f ge\u00e7mi\u015flerine istinaden kendilerine sunulan \u00f6zel fiyat ve kampanyalar, ki\u015fiselle\u015ftirilmi\u015f fiyat kapsam\u0131na girmekte olup t\u00fcketiciye bu \u015fekilde fiyatlar\u0131n sunulmas\u0131 durumunda g\u00fcncel sat\u0131\u015f fiyat\u0131n\u0131n da t\u00fcketiciye g\u00f6sterilmesi, ek olarak hangi \u00f6l\u00e7\u00fctler \u00e7er\u00e7evesinde ilgili fiyat\u0131n t\u00fcketiciye sunuldu\u011fu hususunda t\u00fcketicinin bilgilendirilmesi gerekti\u011fi d\u00fczenlenmi\u015ftir.<\/li>\n<\/ol>\n

        \u00a0<\/strong><\/p>\n

          \n
        1. T\u00fcketici De\u011ferlendirmelerine \u0130li\u015fkin D\u00fczenleme: <\/strong>De\u011fi\u015fiklik uyar\u0131nca, internet ortam\u0131nda mal veya hizmet yahut sat\u0131c\u0131 veya hizmet sa\u011flay\u0131c\u0131lar\u0131 hakk\u0131nda yaln\u0131zca \u00fcr\u00fcn\u00fc sat\u0131n alan m\u00fc\u015fteriler taraf\u0131ndan de\u011ferlendirme yap\u0131labilecek, yap\u0131lan de\u011ferlendirmelerin hangi kurallar \u00e7er\u00e7evesinde yay\u0131mlanaca\u011f\u0131 a\u00e7\u0131k\u00e7a belirtilecek ve bu yorumlar en az 1 y\u0131l s\u00fcre ileobjektif bir \u00f6l\u00e7\u00fcte dayal\u0131 s\u0131ralama ile yay\u0131mlanacak olup yay\u0131mlanmas\u0131na izin verilmemesi halinde ilgili t\u00fcketici bilgilendirilecektir. De\u011ferlendirmede bahsi ge\u00e7en t\u00fcketici ma\u011fduriyetinin giderildi\u011fi hallerde bu durum, ilk de\u011ferlendirmeyle ayn\u0131 alanda gecikmeksizin yay\u0131mlanacakt\u0131r. Bir mal veya hizmetin sat\u0131\u015f\u0131n\u0131 art\u0131rmak amac\u0131yla ger\u00e7ek veya t\u00fczel ki\u015filerle mal veya hizmet sat\u0131\u015f\u0131n\u0131 art\u0131r\u0131c\u0131 ifadelerin kullan\u0131lmas\u0131na ili\u015fkin anla\u015fma yap\u0131lmas\u0131 yasakt\u0131r.<\/li>\n<\/ol>\n

          \u00a0<\/strong><\/p>\n

            \n
          1. T\u00fcketici \u015eikayetlerinin Yay\u0131mlanmas\u0131na \u0130li\u015fkin Uygulamalar: <\/strong>Bu husustaki d\u00fczenleme ile \u015fik\u00e2yet platformlar\u0131na, hakk\u0131nda de\u011ferlendirme yap\u0131lan sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lara \u015fik\u00e2yet i\u00e7eren de\u011ferlendirmelerin yay\u0131mlanmas\u0131ndan \u00f6nce cevap verme haklar\u0131n\u0131 kullanabilmeleri i\u00e7in en az 72 saat s\u00fcre tan\u0131ma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirilmi\u015ftir. Bu ba\u011flamda, yap\u0131lan \u015fik\u00e2yet i\u00e7erikli de\u011ferlendirmeler 72 saatten \u00f6nce yay\u0131mlanamayacakt\u0131r. Bununla birlikte, De\u011fi\u015fiklik uyar\u0131nca, sat\u0131c\u0131 veya hizmet sa\u011flay\u0131c\u0131n\u0131n \u015fik\u00e2yete kar\u015f\u0131l\u0131k yapaca\u011f\u0131 a\u00e7\u0131klama ile ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131 anla\u015f\u0131lan de\u011ferlendirmeler platformda yay\u0131mlanmayacakt\u0131r.<\/li>\n<\/ol>\n

            \u00a0<\/strong><\/p>\n

              \n
            1. S\u0131ralama \u00d6l\u00e7\u00fct\u00fcne \u0130li\u015fkin Bilgilendirme:\u00a0<\/strong>De\u011fi\u015fiklik ile, internet ortam\u0131nda sat\u0131\u015fa sunulan bir mal veya hizmetin fiyat, nitelik ve benzeri hususlar\u0131nda kar\u015f\u0131la\u015ft\u0131rma yap\u0131larak s\u0131ralama yap\u0131lmas\u0131 durumunda <\/em>s\u0131ralaman\u0131n hangi \u00f6l\u00e7\u00fctler dikkate al\u0131narak olu\u015fturuldu\u011funa ili\u015fkin bilgiye ayn\u0131 alanda ya da bir ba\u011flant\u0131 veya uyar\u0131 i\u015fareti ile t\u00fcketicilerin y\u00f6nlendirilerek ayr\u0131nt\u0131l\u0131 bilgi alabilece\u011fi (\u00f6zellikle \u00fccretli\/sponsorlu \u00fcr\u00fcn mevcut ise buna ili\u015fkin ibare de dahil) a\u00e7\u0131l\u0131r ekranda kolayca g\u00f6r\u00fcnebilecek \u015fekilde yer verilmesi gerekti\u011fi d\u00fczenlenmi\u015ftir. Bu husus, bilhassa pazaryeri konumundaki sa\u011flay\u0131c\u0131lar i\u00e7in \u00f6nem te\u015fkil etmektedir.<\/li>\n<\/ol>\n

              \u00a0<\/strong><\/p>\n

              Sonu\u00e7<\/strong><\/p>\n

              De\u011fi\u015fiklik ile hem t\u00fcketici hem de mal ve hizmet sa\u011flayan ger\u00e7ek ve t\u00fczel ki\u015filerin korunmas\u0131 ama\u00e7lanm\u0131\u015f ve bu do\u011frultuda \u00f6nemli d\u00fczenleme ve yenilikler getirilmi\u015ftir.<\/p>\n

               <\/p>\n

              Bilgi ve de\u011ferlendirmenize sunulur.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

              Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Y\u00f6netmelik\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1 \u015eubat 2022 tarihli ve 31737 say\u0131l\u0131 Resm\u00ee Gazete\u2019de yay\u0131mlanan ve 1 Mart 2022 tarihi itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe giren Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde (\u201cY\u00f6netmelik\u201d) De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik\u00a0(\u201cDe\u011fi\u015fiklik\u201d)\u00a0ile Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde de\u011fi\u015fiklikler meydana gelmi\u015ftir. De\u011fi\u015fiklik kapsam\u0131nda […]<\/p>","protected":false},"author":1,"featured_media":7997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,57],"tags":[],"class_list":["post-9114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilisim-hukuku-tr","category-tuketici-hukuku"],"_links":{"self":[{"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/posts\/9114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/comments?post=9114"}],"version-history":[{"count":0,"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/posts\/9114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/media\/7997"}],"wp:attachment":[{"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/media?parent=9114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/categories?post=9114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eyuboglubuyukatak.av.tr\/en\/wp-json\/wp\/v2\/tags?post=9114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}